Creating Your Future in a Weird World


Seth Godin believes Weird, as in individualism is cool, has replaced Mass, which is fitting in.  Mass is based on selling average products to average consumers. Godin suggests that making your product remarkable will result in individuals making comments to their friends in almost a viral way. He may have invented “going viral” for all I know.  Apple, for instance, proved that having a remarkable product results in word of mouth “re-marketing” your product.

So how does this apply to a ministry helping people find jobs and/or counseling start-ups? After asking everyone in the job search mode what would be a great job with a target company, I had a ‘weird’ thought. I suggested each person run with their ideas as if they were hired to do just that and their employer asked for a project outline of how they would accomplish their job.  In essence create a vivid description of what would really fire them up. When I asked an unemployed entrepreneur with years of hiring and interviewing experience what he thought of idea, he smiled. He said it would have blown his mind, in a positive sense, if someone brought in a proposal of how to benefit his company, as their interview approach.  It would be remarkable instead of the average approach to job acquisition. And who knows, the plan may spark a new business started by a passionate advocate.
The same approach applies to marketing a business in a new market. I suggested some workshops to a commercial painter that were more than anyone would ever expect. The word of mouth would do more to spread his reputation than strictly following mass mailing and email campaigns. The key is creating a buzz about something you do that is re-marketable.  We’ll see.

So if weird is here to stay and average is going away, I’m OK!

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About pro356rick

I am the founder of Pro356 Consulting which focuses on promoting organizational wellness, productivity, and profitability. I hope to share insights I have learned from so many others in living my life. If they prove useful to anyone, then my time here is well spent. While I have a Harvard MBA, I think I learned quite a bit as a 11 year old paper boy. And I know I will learn from anyone who comments back. Wishing you a masterpiece day, Rick
This entry was posted in Change management, Innovation, Marketing, People and Productivity, Seth Godin, Strategic Disruption, Workforce Development. Bookmark the permalink.

4 Responses to Creating Your Future in a Weird World

  1. I like the valuable information you provide in your articles. I will bookmark your weblog and check again here frequently. I am quite certain I’ll learn lots of new stuff right here! Best of luck for the next!

  2. riche says:

    certainly like your web site however you need to test the spelling on quite a few of your posts. A number of them are rife with spelling problems and I to find it very bothersome to tell the truth nevertheless I will definitely come back again.

    • pro356rick says:

      Riche,
      Thanks and appreciate the feedback. Will do my best to eliminate the spelling errors. Have started using the WordPress spell checker and will return to allowing my wife to edit. Wishing you the best,
      Rick

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