Monthly Archives: August 2012

Preparing for the Other Season

Tropical storm Isaac announced the start of season most businesses hope to avoid. Weather is a two edged sword for our beach economy. Continue reading

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Optimism Gut Checks

My #optimism got a gut check. “Into every life, a little rain must fall” goes the proverb. This week has me feeling like Joe Btfsplk of the Lil Abner cartoon strip. Continue reading

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#Flip Thinking about Employees and Customers

In teaching a course on entrepreneurship and creating a business plan, some “flip thinking” happened. In the discussion of ,”Who is your customer?”, the class hijacked the process and turned it on their employee base.

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Turning On Your Off Season

Vince Lombardi famously observed, “Fatigue makes cowards of us all.” In marketing, fatigue allows price to lead the off season campaigns. And this turns off your largest market, the year round customer. Ask the car companies Continue reading

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