QR Books – The Next Big Wave to Catch

Do you love to stay informed on the best thought leaders as well as find time to review the classic literature in your field? Successful individuals always answer yes to this question. The rub is finding the time do both while executing your life. Or worse yet, you read a  Zebras and Cheetahs  marketing and strategy book and wonder how you can get the big points across to your team who are also busy and less inclined to read a 202 page book.

Well the authors of Zebras and Cheetahs solved this problem. Mr. Michael J. Burt (www.coachburt.com) and Dr. Colby Jubenville (www.redherringinc.com), a good friend and colleague, created a unique product, the QR book. They combined the “Big Ideas” of each chapter into a summary with several action steps and then inserted a QR code audio or video interview of the author on the big idea of each chapter. Colby and Michael call it three-dimensional learning. I call it smart and timely.

Here’s the QR code from their first big idea chapter, Look Different.  Scan it and you’ll see what I mean. Note: The authors gave me permission to share this.

Look Different QR code

I see how I can package information and increase the absorption rate and most importantly the application rate of ideas that can solve my current problems. Hats off to Colby for taking a plane ride conversation and turning it into a solution for our fast paced world.

For more information check out: www.QRTechnologiesInc.com

See you on the QR book aisle!



About pro356rick

I am the founder of Pro356 Consulting which focuses on promoting organizational wellness, productivity, and profitability. I hope to share insights I have learned from so many others in living my life. If they prove useful to anyone, then my time here is well spent. While I have a Harvard MBA, I think I learned quite a bit as a 11 year old paper boy. And I know I will learn from anyone who comments back. Wishing you a masterpiece day, Rick
This entry was posted in Change management, Innovation, Marketing, Strategic Disruption and tagged , , , , , , . Bookmark the permalink.

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