Category Archives: Marketing

Turning On Your Off Season


Vince Lombardi famously observed, “Fatigue makes cowards of us all.” In marketing, fatigue allows price to lead the off season campaigns. And this turns off your largest market, the year round customer. Ask the car companies Continue reading

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Went to a planning meeting and the plan broke out


A funny thing happened in the middle of a set agenda designed to further the pre-designed plan, the meeting became the plan.
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The Year For Your Customer


Everyone values their customers in words. How many of us really put those workds into action? Continue reading

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Feedback and Continuous Improvement


Here’s my first podcast interview: Boy, was it wonderfully ear-opening.

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Becoming Patient Zero


Yet having a keen interest in leadership and motivation, I wonder about spreading to without what is not first spread within. Specifically, can you develop a customer WOW without developing your internal WOW?

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Connecting with Your Customer


The era of mobile connectivity is upon us and the companies that focus on catching that wave will reap the same benefits that early e-commerce sites enjoyed. Here are a few recommendations to insure your company doesn’t miss this set:

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If a new product falls in the forest….


Today the need for a comprehensive market communication strategy is greater than ever before.
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