Tag Archives: marketing strategy

#Flip Thinking about Employees and Customers


In teaching a course on entrepreneurship and creating a business plan, some “flip thinking” happened. In the discussion of ,”Who is your customer?”, the class hijacked the process and turned it on their employee base.

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Turning On Your Off Season


Vince Lombardi famously observed, “Fatigue makes cowards of us all.” In marketing, fatigue allows price to lead the off season campaigns. And this turns off your largest market, the year round customer. Ask the car companies Continue reading

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The Year For Your Customer


Everyone values their customers in words. How many of us really put those workds into action? Continue reading

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Becoming Patient Zero


Yet having a keen interest in leadership and motivation, I wonder about spreading to without what is not first spread within. Specifically, can you develop a customer WOW without developing your internal WOW?

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Connecting with Your Customer


The era of mobile connectivity is upon us and the companies that focus on catching that wave will reap the same benefits that early e-commerce sites enjoyed. Here are a few recommendations to insure your company doesn’t miss this set:

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Teaching the Teacher


How do you know if you’re an effective teacher? Tonight provided an opportunity worth sharing. Continue reading

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A Sweetheart of a Entreprenuer Story


Listening to a young entrepreneur describe his situation was giving me a headache and making me smile. Continue reading

Posted in family, Innovation, leadership, Marketing, Motivation, People and Productivity | Tagged , , , , | 8 Comments